All the business owners in today’s world conduct social media marketing campaigns. The primary objective of these campaigns is to enhance their business opportunities through gaining more exposure. However, you should find a reliable method to measure the effectiveness of your social media campaigns. Before you go to measure the strength of your social media profiles, you need to consider about two important things. First of all, you need to have a method in your website for your visitors to become customers. This can easily be done by implementing a submit form, where you can use to contact them directly. Secondly, you should have a tracking system in your website that helps you to find how many visitors have come.
In order to create a strong follower base for your social media profile, you should engage in social media campaigns. Measuring social media campaigns can simply be defined as measuring the return for your investment. You have to spend a lot of time, effort and money on these campaigns and if you don’t have a method to measure their success, you will not be able to determine whether they are successful or not. The development of technology has made it easy for you to measure this activity. You are gifted with a wide range of methods to measure your return on investment.
The popular methods of measuring the effectiveness of your social media campaigns include calculating how many likes you have, how many people have shared your information and also how many people are recommending it. Sharing your information in social media networks is extremely important because it helps a lot in promoting your business name across potential buyers.
Leading indicators play an important role by helping you to measure the success of social media campaigns. You can measure how many visits are coming from social media networks and figure out how many of them are converted into leads. You can easily track this by getting the assistance of a tool like Google Analytics. It provide important information that is related to the amount of traffic you get on a daily basis and from which social media network you are getting the most number of hits.
Number of hits through shortened URLs
Some people get the assistance of URL shortening services before promoting their links on social media networks. This will help them to measure the number of people who click the link in a convenient way. Measuring the effectiveness of social media campaigns can tell you whether you are travelling in the correct path or not.
Number of likes and followers
Number of likes and followers can also be considered as an excellent measure that is available to analyze the effectiveness associated with social media marketing campaigns. It is important to keep in mind that these are considered as vanity metrics when measuring social media success. However, they are in a position to ensure the overall success of a social media marketing campaign. In other words, you can determine whether a social media marketing campaign is working properly or not.
Impressions indicate how many people have seen the post you have shared on social media. Hence, you can include it as a parameter inside the report in order to measure the overall success of the social media marketing campaign. Then your clients will be able to get a clear understanding about the visibility of content that you publish in social media. Then you will also realize that the number of impressions you get is not directly related to the number of followers you have, but it matters based on the nature of content that you upload.
Advocates and influencers
You can also include information about your top influencers in the social media report. They provide a tremendous assistance to the entire social media marketing campaign. Hence, you must think about adding information about the influencers as one of your responsibilities. You will also come across the need to reach out to the influencers when you are launching new social media marketing campaigns.
Best pieces of content
When running social media marketing campaigns, you will realize that some content pieces receive more likes and engagement than others. Therefore, you will have to add details about such pieces of information within the social media client reports as well. Then the client will be able to have a clear picture of what posts are in a position to go viral and what are not.
If you are running a platform such as Twitter for the social media marketing campaigns, you will have to include information about the number of hashtag usages as well. In addition, you will have to think about how many people have mentioned your brand or company name inside the social media networks. The report will not be complete without these parameters.
Engagement with the posts
Finally, you will have to think about including information related to the post engagement in the social media reports. They can indicate what posts are in a position to get more viral among people when compared to others. In fact, the client will figure out what type of posts need to be uploaded on the social media network.
Ray Sherlock is the owner of Engage Hub, a Social Media Agency in Manchester, UK. We are a social media and influencer agency who have a passion for video, engaging content and disruptive campaigns.