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Digital Marketing is a specialized section of Marketing that applies techniques developed to boost exposure or sales using digital technologies.
Or simply put: it’s ways to increase sales or exposure using computers, tablets and phones.
What is Digital Marketing?
According to Wikipedia “Digital marketing (also known as data-driven marketing) is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium”
Digital marketing is a term used to describe the integrated advertising solutions used to entice, interact and change customers online.
You have a store, or a single product. Maybe a book or a portable app. You wish to boost your sales.
Or perhaps you are owning a political or awareness campaign.
Maybe you have a brand. Or you only have an idea or you are selling an event. You would like as many individuals that you can to learn about it.
This is often what Digital Marketing does for you. It offers a lot of techniques, some of that you simply may previously be using without also understanding they come under the Digital Marketing umbrella.
The target, as stated over, is to boost exposure/reach and sales.
Listed below are a number of the techniques that Electronic Marketers use to achieve your goals:
- Search engine optimization (SEO)
- Search engine marketing (SEM) and Paid Advertising
- Content marketing
- Influencer marketing
- Content automation
- Social media marketing
- E-mail direct marketing (newsletters)
- Display advertising
- E-books, optical disks and games, mobile apps
- SMS and MMS marketing
- Callback and on-hold mobile ring tones