Are you struggling to find reliable ways to grow your following on YouTube? Do you find yourself constantly updating your account with new pictures and responding to people that comment on your posts, only to find that your “views” number isn’t seeing the growth to justify your time investment?
Growing a YouTube following can pay off for your business for years to come but does require a long-term, concerted effort.
YouTube has one of the largest and most engaged user bases of all of the major social networks.
There are more than one billion people using YouTube, with more than 500 million of them using the platform every day.
That’s just over one-eighth of the total number of people on Earth.
Despite its huge user base, Youtube is still growing at a rapid rate around the world. The company had 800 million active users in September 2017 and gained an additional 200 million users by June 2018 — less than two years apart.
In December 2010, the platform had just one million active users. Less than two years later, they would be acquired by Facebook for $1 billion.
The app has quickly outgrown its first impression as a fun photo-sharing app for kids and has become a social and content marketing powerhouse for brands around the world.
Suggested Read: Why YouTubers Must Buy Youtube Views?
How to Get Views from YouTube’s Organic Search Results?
#1) Define Your Niche
Like in any marketing strategy, you will only be successful on Youtube if you are able to speak directly to your audience.
What I mean by this is that you have to share photos, videos, stories, and other content that they will find interesting and useful.
If you don’t know who that audience is, how can you ensure the content that you share meets those standards?
Trying to be everything to everybody is a long road to nowhere.
It’s just not possible. Instead, focus on being the perfect account to follow for a slim subset of your customers – preferably your ideal customers that you are most interested in attracting.
Let’s say you owned a gym. You probably service all kinds of members. Diehard lifters, cardio-only types, moms, dads, families, students, etc.
Trying to share content that would appeal to all of them would be impossible. It would just lead to you being a poor fit for all of them and not inspiring anyone to be a true advocate for your brand’s presence on the platform.
It might seem like common sense, but many companies don’t put enough thought into the type of content that they share on YouTube.
It’s always better to share smaller amounts of high-quality content than it is to focus on just sharing as often as possible.
You don’t want to dilute the quality of your account. When your ideal customers come to your YouTube page, you want them to take a genuine interest in as many of the things that you have shared as possible.
Don’t water down your account with low-quality images just to update for the sake of updating.
Here are a few tips for sharing photos that your audience will find interesting:
- Show your face. Or a face. Any face. Youtube pictures that include a human face are shared 38% more often than photos that do not.
- Youtube users love the color blue. It’s true. Pictures that are primarily blue in color receive 24% more likes than red ones. They also prefer pictures that stick to a single primary color instead of multiple colors. Sharing single-color images increase the likelihood of receiving a like by 17%.
- Filters matter. Be thoughtful with the way that you use filters and don’t just slap any old filter on your photos. Filters that increase contrast or provide a warmer tone provide the best results on Youtube. Filtered photos are 21% more likely to be viewed and 45% more likely to be commented on.
Put thought into the types of photos and videos that you share, and choose filters (or editing choices) wisely. It can have a big impact on your engagement!
#3) Like Photos & Engage in Conversations on Youtube
Again — this might seem like common sense but many businesses don’t have a full understanding of what true engagement is.
While portions of your engagement strategy can be automated effectively, there will always be an element of any effective strategy that will require by-hand monitoring and engagement to connect with your audience.
Like photos from views, influencers, and relevant brands just like you would on your personal account.
Liking someone’s post on Youtube produces a spike of dopamine in the brain that makes them feel good and helps to establish a connection with them.
When you like someone’s photo, they’ll be more likely to visit your page and like the content that you share as well.
#4) Tag Your Location
For local businesses, tagging your location can be a powerful way to get your brand in front of people within your target market. It puts your business on the map — literally.
Location tagging makes it easy for people in your local area to find, share, and engage with your content even when they aren’t following your account.
Tagging your location is easy. When you go to share a new picture just tap “Add Location,” search the location that you would like to show up, and select it.
Once posted, the location tag will become a clickable field for any YouTube user that comes across your photo.
When they click on the location, it will show all of the photos and videos that have been tagged for that location.
You can tag a specific location for the picture (like a shop or a hotel) or go broader like a city or state.
#5) Engage with Youtube Communities
Like any popular social network, Youtube is much more than just a photo-sharing app. It’s home to hundreds of thousands of micro-communities.
Members of these communities engage with each other and help to expand the reach of their content.
These communities can form around topics, hashtags, people, fandoms, locations, or anything that a decent number of people find relevant and want to talk about.
If you can find a community that is closely related to your business or product, getting a foothold within that community can help you to rapidly grow your views over time.
Browse around to find where these communities exist within your industry or customer segments.
Then, get involved in them by liking their content, commenting on their posts, and sharing what they post with your own following.
You’ll find that many of these people will return the favor and soon enough, you are verifiable part of a micro-community on the platform.
#6) Post at the Right Time
This can be a tricky one. While consistently sharing high-quality content with your audience certainly will help you to build a following over time, the times and days in which you share that content also play a pivotal role in its reach as well.
Certain posting times are more likely to yield higher levels of engagement than others.
There isn’t one defined time to post new content, either. It depends on a number of factors including the location of your views, the industry that your business resides in, and the type of content that you are sharing.
The social media scheduling and monitoring app Hootsuite conducted a deep study on this topic, outlining the best times to post content based on industry.
Hashtags are a great tool for YouTube marketing. Help to make your content more discoverable through Youtube’s search system.
They add context to the photo that you sharing. We can be playful or funny. buy youtube views instant delivery that featured hashtags see 12.6% more engagement than those that do not.
But — you have to be smart about the way that you use them. You don’t want to spam dozens of hashtags under each photo.
That will dilute the effectiveness of the quality hashtags that are included in that group.
Here are a few best practices for using hashtags on Youtube:
- Keep them relevant. Don’t stray too far from the purpose of the post. Keep them laser-targeted to the content that you are sharing.
- Use 3-4 hashtags per post. You don’t want to spam hashtags. Users find that annoying and it dilutes the effectiveness of each individual hashtag. Youtube allows up to 30 per post but that doesn’t mean that you should be using 30 on every post.
- Vary the style. You don’t want all of your hashtags to look the same. You can use them to describe the post, mark the location of a photo, make a joke, etc. Just make sure that each hashtag has a unique purpose that varies from the others.
- Use popular hashtags. Popular hashtags can be a great way to bring in visitors from outside of your network. A great trick for this is to use Youtube’s autocomplete to find relevant hashtags that others are using.
In short, don’t do this:
You might be able to argue that a good number of these hashtags are relevant to the post, but there are likely some redundant tags that do more to harm the experience of users that interact with the post than help it.
#8) Tell Stories in Your Captions
We all love stories. Stories help us to better understand the context of situations and connect on a more emotional level with content.
YouTube captions make the perfect place for sharing stories through additional context about the photos, images, and videos that we share on the platform.
9) Engage with Your Competition’s Audience
While Youtube might be a very crowded space, there are some workarounds that you can take to cut through the noise and one of those is to start engaging directly with your competitors’ audience.
This is a great way to get your brand in front of people that you know will be interested in what it is that you have to offer based on their engagement with similar companies and products.
While doing this, you should tread a bit carefully. You don’t want to transparently go through a competitor’s views and start saying negative things about them or anything, but it can be a great way to gain targeted views.
Engage with them genuinely and add to conversations to gain some traction.
10) Track What Works
In the end, you can follow all of the advice that you want, but if you aren’t actively tracking, measuring, and optimizing the choices that you make, you can’t be sure that you are doing what is best for your brand.
Having a reliable analytics solution to help you evaluate your YouTube marketing efforts is important because it allows you to identify what is working, remove what isn’t working from your strategies, and optimize your strategies over time.
When you sign up for a business profile on YouTube, you gain access to their YouTube Insights program.
Insights provide you with a dashboard that is full of interesting stats and information that can help you to better understand your following and optimize your strategies:
Also Check Some Basic & Most Important Attributes for YouTube Videos
- Use Descriptive and Keyword Rich Titles
- Have Quality and Keyword Rich Descriptions
- Optimize Your Thumbnail Image
- Use Cards
- Create End Screens
- Use Autoplay for your Embedded Videos