In today’s world, YouTube is one of the most popular mediums for advertising products and services. It is the most widely used video platform around the world, and hence it provides companies with a huge potential audience to target. Since it is free for users and has a diverse range of content, YouTube is continuing to build its user base and the number of videos being viewed every day is on the rise. Thus, it is critical for businesses to harness this opportunity by making use of advertisements which are engaging and result in enhanced product sales. So here is a list of the top 5 most effective methods to advertise a product or service on YouTube in 2019.
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1. Creating Viral Content
Viral content is one of the most commonly used techniques to promote products and services. If a business manages to create a short video that is engaging and is liked by the users, it can be shared millions of times across social media, hence creating a strong brand presence. Although it is perceived that there are high barriers to entry in content creation, this can be used as an opportunity by companies rather than a limitation. By spending on getting the equipment needed to create a professional and engaging video, any company can reap the long-term rewards.
There are certain basic elements that go a long way in determining whether a product video has the potential to go viral. Firstly, the video should be able to engage users considerably. It should also be able to create a brand connect with the users. Additionally, the content should be unique and different from other brands in the same space. This will give your product or service a better chance to succeed.
2. Keyword Research
For any paid product advertisement to succeed, it is critical that keywords are utilised to their maximum potential. There are a number of websites such as Google Adwords which provide a list of the most popular keywords for each segment on the internet. If a business wants to create a brand recall in the minds of potential users, the use of the right keywords is vital.
For example, if a business is looking to promote mobile phones, it is important to use keywords such as “design” and “connected,” which can help the users in engaging better. Such keywords can also help the advertisement in reaching the most appropriate audience in terms of the demographics. If the right keyword research is not utilised, even a well-prepared video will not create the desired marketing impact.
In recent times, companies have looked to partner with other brands to create mutual advertisements. This can be a very fruitful strategy,in the long run, benefitting both the companies involved. A good example of successful partnered campaigns is visible in the mobile phone domain, where often the handset suppliers partner with the mobile network operators. Such kind of advertising can create a meaningful impact in the minds of the customers whilst managing to keep the costs under control. By sharing the costs for such advertisements, both the companies involved manage to increase their sales as well as their margins.
Partnered YouTube campaigns can also be done by collaborating with other brands by sending them free samples of products. This way they will review your products and help in building brand presence. This is an especially effective way to promote technology or electronics products. Studies say that consumers are more likely to search for a product if they have seen a review of it. Another alternative could be to sponsor a YouTube channel’s video.
This way, the channel can also make money,and your brand can also grow its presence. This can be a win-win situation. To further please your partner channels, you could offer product links to their users and hence give your partner a commission per sale. This strategy is not only sustainable in the long run, but can also help in building a base of repeat customers.
4. Leverage Celebrities
Making use of celebrities to market your products online is a very common strategy. Movie stars or sportspersons who are influential can be hired to appear in a video promoting your products. This is an extremely successful strategy, especially in the field of sports products and apparel. If YouTube users see that an influential celebrity is putting his/her weight behind a newly launched product in a video, they are compelled to tryingout or at least finding out more about the product. Such celebrity videos can create a powerful brand connect in the minds of the consumers and also leverage celebrity fan bases effectively.
Since celebrities already have an established fan base in most cases, it gives a brand potential access to millions of YouTube users in one go. Further, celebrities are often perceived to be trustworthy, which also helps a brand’s reputation and credibility in the long run.
5. Creating Calls to Action
Simply creating a video and building an impression in the mind of the consumer is not going to boost sales. For this purpose, another strategy needs to be implemented. Calls to Action (CTAs) are the possible options that are provided to a user to take action upon watching a video. The simplest CTA can be to ask the user to like or subscribe to the video. Another potential CTA is to create in-video links to other products or even to the company page. Further CTAs include links in the description or as a pinned comment.
All these CTAs provide the user with an option to choose the further course of action after viewing the video. This can also help in creating a brand recall in the minds of the consumers and help them in buying the actual product. If a particular video has a sufficient number of CTAs, it is more likely to result in the sale of the advertised product or service.
Anna Clarke is the owner of online writing company 15 Writers. She is a successful entrepreneur with over 20 years’ experience in both freelancing and academic writing industries, specialising in Business, Economics, Finance, Marketing and Management.
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