Human beings are fast to judge and slow to understand. When a visitor visits a website it only takes 8 seconds to judge the usability of the website.
Whether the website is good or bad, and how can it benefit the user. In those 8 seconds, you need to get the first impression right.
A good website leaves an experience, while a bad website leaves us frustrated. To grab the attention of your user you can follow the below mention techniques.
Before you develop a website, you need to know what is the purpose of the website. A website without a purpose is really a black hole without no way out.
The customer might bump into your website but if there is no clear purpose of why your website is there in the first place it won’t do any good.
Defining the purpose is the first step towards starting a business. Often, Entrepreneurs develop a website without having a core purpose in mind. Most of them create it because all the others are doing it too.
This uncertainty is bad for business and for them too. For instance, my friend who owns a logo design agency states his purpose like “I want to improve my business by having a stronger presence online.” Here he has mentioned why he needed the website in the first place.
You can define yours and develop your website around that purpose.
The second step is to make that purpose clear to your audience.
It is so common to blindfold yourself with the classy features of other websites. But if you do not work on ‘how to clear it for the audience’ you won’t be able to sustain your business for so long.
Clarity comes with simplicity. Once you omit the clutter on your website, the customer gets the big picture clear.
For an eCommerce website, your goal is to make sales. To do that sale, you need to entice your users with roof-raisingly beautiful products and a persuasive call-to-action button.
Once you make it simple for the visitors, they will come back for more. And, they will refer their friends to visit your website.
The most underrated feature of any website is the usability.
You need to make it as simple as a kindergarten kid. Sure, complexity might work back in those days, but if you are willing to create a greater impact, you need to present the data in a way that customers do instant buying without giving a second thought.
The only way you can do this is if you provide an interface that is easy to browse and all the things are present for the customers to see and make the purchase.
For instance, eCommerce shoppers look for search feature and consider it as the most important part of the website.
You need to make it as simple as possible that even a kid can make a purchase from your website.
Find out the best-known features out there are implementing them on your website.
Gone are the days when companies used to focus on the sale and the product they are selling. Now, is the time where companies need to focus on users.
User-focus is one sure-shot thing that can drive your business to enormous heights.
In this regard content can help you to build trust among the users.
With user-focused content you can grab the attention and trust of your customers, and once the trust has been build, you can easily sell them your product.
Navigation is both the usability and accessibility of the website.
While most of the websites are using just simple navigation techniques to get ahead of the crowd, you can start by simplifying the navigation process.
For starters, you can link the main page with all the secondary pages. Make sure all the categories are listed on the main page.
All the important links need to be in the frontline.
Make it easy for the customers to browse your website without giving a second thought of what to do next.
Designers use navigation to visually appeal the audience. In that moment, you can put your USP out there in the front.
Let the customers know what different features are you offering.
To conclude it all
Making websites that are loved by customers is fairly a different task. But you need to make the necessary changes mentioned above to make yourself away from the crowd.
The success of every website depends upon the combination of elements that are put together on the final website. To some these tips might sound basic, but these tips make some websites look good while others ugly. Now you know what to do when you want to design a website that will be loved by your client.