We are all constantly working on social media platforms. We consider these platforms as a part of our lives and no day goes by when we neither research their news.
However, social media marketing is still growing wings compared to classic marketing approaches. New tools and concepts pop up every other day.
Other events in the world are also discussed and shared on social media platforms instead of choosing each other on social media techniques.
It can be difficult for newcomers in the field of social media marketing to keep track of discussions.
This is why we are discussing the top ten social media techniques so that you can use them to your advantage.
We all understand the term in its simplest form as it is about collecting data from your web pages to analyze the patterns and behavior of users who interact.
Many paid and free analytical tools are available that provide information based on a particular set of matrices.
Google Analytics is one of the very well-known free web analytics tools that allow you to track visits, duration of visits, new users coming to your site, bounce rate and many other things in the simplest way.
Several social media analytics tools are available that allow you to observe the behavior of interactive users.
2. Business Intelligence:
Business intelligence refers to all processes, technologies, applications, and data that enable you to collect and analyze information to identify various possibilities for your business.
The BI solution is able to provide you with historical as well as current data so that you can make strong predictions of the future.
You can make well-calculated decisions based on information gathered through BI. Social media analytics is also an important part of BI.
3. Competitive Benchmarking:
Analyzing and measuring your performance online is very important for the success of your business.
This has become completely easy as Google has launched its tool Google Analytics.
Social media marketers relied on their gut feeling for a long time and then they got real numbers-oriented.
In social media, you can take advantage of web analytics which enables you to easily compare your performance with your competitor’s.
By using this approach you can see how reliable a conversation you got.
Competitive benchmarking provides a great insight into your competition that can help improve the data-driven decision-making process.
4. Content Marketing:
As Bill Gates put it, “Content is king”. By the way, content marketing is not as simple as it sounds.
It is the strategic marketing of valuable content that ensures relevance to the search engines about your business.
All great marketers believe in good content. It provides value to customers, partners and all new and existing readers.
For example, Cox Communications, a telecommunications company, will market their Internet, TV, and phone plans that provide deeper insights into the services provided by the company.
They will discuss how Cox High-Speed Internet is better than other providers in the market.
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Conversion is a process in which a visitor to your webpage or social media profile becomes a client. This is a discussed topic on social media and everyone is trying to get as much conversion rate as possible.
6. Click-through rate (CTR):
Click through rate — the term that came into existence at the same time as online advertisements. CTR is equal to the number of clicks on the ad divided by the number of impressions.
CTR = number of impressions / number of impressions
Finding out the performance of your advertising campaigns is a very basic and necessary thing.
7. Short-term data:
Short-term data is also known as ephemeral data, which disappears after a while.
The best examples of short-term data are stories from Facebook, Instagram, and Snapchat that only last 24 hours. This is another discussion that is taking social media marketing to another level.
8. Facebook Insight:
This Facebook tool allows you to monitor your audience in a more effective way. You can dig deep into your data to find opportunities you may have lost. Some metrics include reaching, engagement rate, link clicks, etc.
This is extremely important to measure your own activities and achievement of certain goals.
9. Impressive Marketing:
Influencer marketing is another big thing and even established brands are using their ability to expand their reach or persuade people to buy their products.
It is an emotional marketing strategy that helps you achieve things that you do not have by using any. It is a buzz word in the social media world that has taken almost every brand by storm.