Latest On-page SEO Strategies 2018 – Step by Step Guide
Making Latest On-page SEO strategies 2018 is a brainstorming process. It needs lot of time and effort (patience). From weekly tracking, guess work, to reading a few blogs and much more- formulating latest SEO strategies and tricks is a tiring work.
At the same time, increasing leads and website visitors is also important. Without proper SEO strategies, your content marketing plan won’t give you desire result.
So how will you deal with the competitors and beat of competition? Our On-page SEO Strategy will prove out to be your best option.
If you are fed up of seeing your competitors’ site on first page of SERPs, then you need not to work tirelessly.
Note that not many businesses have enough time to spend long hours in keeping their website on the first page of search results.
However, the good news that new featured snippets, Meta description snippets, local packs, and knowledge panels, introduced by Google can save you.
Wondering, how? Just follow the easy actionable steps listed below and the organic SEO of your site will take its course automatically-
Use SEO-friendly URLs for enhancing visibility
An SEO-friendly URL including natural ‘keyword phrases’ is important to attain high rank on search engines.
Be sure the URL of your site is understandable.
This helps in establishing trust before the prospective users. In addition, it should be efficient in demonstrating the products/services of the page. Keep it easy to read, recognizable and simple.
Note that the search engines give more weightage to the keywords featuring permalink URL.
Include keywords in Title tag
Your on-page SEO graph will rise on using proper keywords in the title tag. Google’s algorithm gives more importance to Title tags for identifying the products/services of the web page.
It affects the SERP results as well. Hence, it’s highly recommended to use a justified keyword if you want your web page to rank high.
Follow the principles of writing attractive headlines by creating simple and understandable title tags. Most importantly, they should be to the point.
Use H1 Tags for wrapping your titles
Be sure the Title of your content is wrapped around H1 tags as they are created for the Headline.
Including keywords to sub-headings (H2, H3, and H4 tags) is a bad page optimization idea.
Know that the H tags tell the search engines about the content’s structure. The readability rate is decided accordingly.
Apply the principles laid for title tags properly to your content’s subheadings and headings. Make sure the two add natural flow to the web page.
Content should be both compelling and engaging. Give prime importance to effective use of H tags or else you might lose potential audience.
Use rich snippets
With Structured Data Mark-up, you can give enough information about the site to the search engines.
It helps in enhancing the overall performance of the web page, while outranking their competition.
Rich quality snippets are a great option for enhancing search engine listings of a particular page. Structured data offers a number of advantages, ranging from enhanced SEO performance to improved CTR in the Search Engine Result Pages.
Here is a screenshot of Blogging software review, search result.
The difference in structured data mark-up use is clearly visible.
The one featuring an image boasts more star rating in comparison to the one two star rating. On-page SEO guide could prove out to be of your great help only if you use the strategies wisely.
Note- Don’t apply this strategy for all kind of contents. However, ensure its optimal utilization wherever necessary.
Create focused and unique Meta Descriptions
Meta descriptions are undoubtedly one of the most powerful tools that can elevate the rank of your page on SERPs.
Ranging roughly around 150 characters, it is the place where website/blog owners can advertise their business without paying a penny.
Make sure you utilize those free 150 characters efficiently to make a compelling call to action. Quality descriptions feature brand name, unique value propositions, featured details of the business, and geographic locations.
You can check out the screen shot below for reference-
The best part about Meta Descriptions is that, they can be used by both small scale and big scale business.
You may highlight the USP of your business using the examples featured above. You just have to play smartly here and your win is assured.
Generate leads with Internal Linking
Anchor text enables the users to move deeper into the blog/website. Do not aim at gathering potential audience. Aim at keeping them engaged on your blog.
So if you want to reference specific sources or pages inter link them with anchor text. It is more or less like call to action say for example “sign up now” and “learn more.”
The anchor text can be a naturally used keyword phrase as well. The screen shot below will guide you better.
Note– Do not overuse the strategy as it might overwhelm your users. Keep a useful and focused inter link to save your visitors from driving off your site’s landing page.
Include Outbound Links to your contents
This is one of the best On-page SEO strategies 2018. Outbound links are given great importance in world of SEO.
Linking out to the websites, belonging to other industries for citation or reference enhances the SEO credibility of the site. To the top of that, it boosts the rank of the web page on search engines.
Outbound links serve as relevancy signal for the search engines, helping them in figuring out the content. Plus, it adds value to the contents, while enhancing its readability.
The main purpose is to facilitate the potential users with the in-depth research that you have conducted for them. The links enable deeper digging into the content.
A compelling post demands references, evidences, and extensive research. Outbound links serve bring in additional credibility points for your hard work.
Use keyword phrases effectively
Use keyword phrases naturally in the content. However, it is advised to utilize them several times in a particular piece of text, but use contextual variations.
It is referred as Latent Semantic Indexing (LSI). In other words, you need to use close variants of the keyword phrase. This is to ensure relevancy of the web page on Search Engines.
Tip- Read out your content– if it occurs to your naturally then let conversation be as it is. Else, you’ll need to fix the errors.
Adjust the keywords according your content’s working flow. Don’t fix the Keyword Phrases forcefully in the text.
Maintain a good content length
Length is synonymous to strength when it comes to SEO. So aim for a lengthy content piece that has everything of value. It is not always the value of content determining its worth.
The more the valuable stuff in the content, the better will be its performance on Search Engines. Lengthy pieces of content are highly informative.
Maintain the right balance between value offered and word count. According to a study, longer contents rank higher on SERPs.
This is one of those On-page SEO strategies 2018 that can rapidly enhance the popularity of your newly built site. Just make sure you handle it in the right manner.
Don’t overdo with the word limit. Use your knowledge and brain to determine the word count of the content. It should have enough matter to meet the needs of the visitors.
Optimize your content using images
Use only relevant images on the web pages of your site. They should be related to the topic. An image that isn’t well connected to the content drive up the bounce rate.
At the same time, be sure to use attractive images featuring captions and alt text.
It is advised to use descriptive names for renaming the images to maintain a high-ranking image SEO.
Most cameras use a generic name such as DCMIMG1.jpg for naming the images. It is best to upload the image file using product name.
ALT Text Optimization is next important thing that need to be considered when uploading the images.
They serve as text alternative for the uploaded images that is read by Google for determining the images.
However, there has been evolution in the algorithms, but getting the basics right, will help your page to achieve higher ranking on SERPs.
Do not compromise with Content quality
Content remains the king and will always be. Be sure that the content you publish is error free. Spelling or grammatical errors of any kind will affect the ranking of your site.
Your content should engage the people. It won’t appeal them if it will be full of errors. Focus on creating a compelling, attractive and informative content.
However, search engines don’t use any direct way to determine the content’s quality but, it surely considers the metrics (including number of repeat visitors, time spent on website, shares and bookmarks) when determining the page rank.
Refrain from using a duplicate content. Plagiarized content will bring no popularity to your site. Focus on building rich user experience.
Also Read: Importance of Content in your Business
Note- There are a number of dangers of associated with duplicate content. You will be at loss in the long term.
Looking ahead, Search engines will continue to evolve and get better with duplicate content handing. So it is advised to avoid duplication as far as possible.
Use canonical tags in order to show the best version of your web page to the search engines. Do check Webmaster Guidelines laid by Google to know how canonicalization works.
It makes it easier for the visitors to share the content. They encourage content distribution across huge number of platforms.
Social sharing buttons help in sending signals to Google that the particular content is worth noticing and valuable. In addition, it awards additional points to the brand, which eventually results in its higher recognition rate.
This improves the sentimental value and traffic of your site. The combination of Social Media and SEO will result in higher visitor traffic.
Work on increasing your Site’s speed
The higher the loading speed of your site, the richer will be user experience. After all, ease and comfort of your audience matters above all.
You must have noticed that the most popular sites have high on-page user metrics. There is a strong connection between good rankings and a fast website.
The Site speed of your platform might be limited and may have no knowledge about it. To ensure optimized speed of your platform at all the times it is advised to start by investigating the loading time using a reliable tool.
Don’t hesitate to contact your hosting provider in case of any issues. Look for ways to increase your sites’ loading speed. Keep a check on all the parameters to ensure first-class user experience.
You may use a CDN for increasing your site speed. However, poor hosting is one of the main causes of slow loading speed.
Note that cheap service provider do not offer quality services. They are affordable but you can’t expect some serious performance from them.
So make sure to settle with a top-notch, reliable web hosting service provider to get the best value for your money.
Focus on the Readability factor
Font size and font type are yet another important factors for credible on-page SEO. We advise you to use readable styles for labels.
Font size should range somewhere 12 and 20. Also, be careful when choosing the text colour.
These factors play a vital role in SEO. Make sure your content turns out to be appealing and easily readable.
Font size and type are crucial for engaging the audience on the platform. Wrong choices can leave you with higher bounce rate of your site.
The Final Say
An On-page SEO guide can only show you the way of reaching on the top of the search engines. It is you who has to work on using the strategies to the best advantage of your site.
Just keep things well organized and trim so that visitors can be easily attracted. The trick is to blend the tactics listed above with the off-site SEO strategies for success.