For brands and business, 2018 will present more opportunities that utilize the new trends to take advantages as the face of digital marketing is constantly changing and improving. To keep your brand ahead of the curve, you’ll need to update your content and strategy to reflect changing consumer desires.
So let’s find out about the major and new marketing trends which we expect to see in 2018.
The skill to reply rapidly and correctly to shifts in customer behavior will be vital in tomorrow’s world as people become more demanding, as well as tech-savvy. Machine learning will assist in those efforts, offering nuggets of analytical knowledge in the waves of structured and unstructured data that can be leveraged to your advantage. In 2018, it’s going to take the marketing world by storm, as Machine learning has already made an impact in healthcare and fraud detection, using predictive technology to fight against money laundering with PayPal.
Customer experience is the future of marketing
Marketing is about positioning the customer at the front of your marketing tactic. Making a great experience for the customers is more likely to help you increase brand loyalties. Customer experience marketing is gaining popularity, 38/5 of marketers say their business is gradually concentrating on customer experience in marketing. When you market them it is important to make sure that the customer has a good experience with you. The results are simple. If your customers had a good experience with you they will come back, but, if they had a bad experience they are not going to use your business again check out this Myaarpmedicare.
In 2018, dark social offers a world of opportunity for brands and for the business, spending your money and time into this wide range of channels will not only help you to reach a host of niche demographics but also increase your reach meaningfully. Now people are not just sharing links to articles, videos and images on their social media platform feed. In fact, they’re engaging socially using other, less monitored channels, which contain:
- Messaging apps: Platforms such as WhatsApp, We Chat, and Facebook Messenger
- Email: To protect the privacy of users, referrers aren’t shared
- Native mobile apps: the likes of dedicated Facebook and Instagram improvements
Using augmented reality and virtual reality
One of the biggest applications of artificial intelligence in 2018 will be for the study of customer behavior. AI has improved significantly to now better recognize designs in how customers engage online. These designs can help brands more excellently catch the interest of consumers or even identify objections. For instance, L’Oréal’s makeup app uses virtual reality to let the users apply makeup virtually. It helps them understand how they would look after using any of their products. VR and AR are helping brands to provide charming experiences to their audience. These technologies are definitely going to play a very big role in supporting brands to distinguish themselves in the market.
Live video will remain to top
Live video is nothing new, but it’s growing exponentially. Everyone wants to watch a piece of Facebook live. People love watching live videos, approximately 80% of users said they rather watch a live video than read a blog post.
Here are some tips for getting started with live video:
- Use live video at events to give followers a BTS (behind the scene) look at the event.
- Show off holiday displays and sales in live video.
- Use live video to introduce your followers to your employees.
It is important to make sure your employees and any customers who are a part of your business at the time are alert that you’re filming to avoid any casualties. It could be a better idea to film a live video during off hours, however, after that, you can’t edit live video and people will see the whole thing as it happens.
For those who are interested in implementing Artificial intelligence into your digital marketing. Chatbots would be a good place to start, chatbots are basically virtual assistants, which can help in multiple tasks. A chatbot is a computer program which contains a conversation through writing methods or voice. You may have seen this before while visiting certain sites, and a chat window open up and ask if you need any help. Chatbot can help to reduce issue with customer services for many businesses by carrying this type of program greet customers who have just visited your website. When customers interact with the chatbots, these bots can provide a better personal messaging experience to the customers. With many advances we are seeing in AI, chatbots are becoming a more helpful tool for businesses looking into increasing their digital marketing gains.
Voice search will continue to grow
With the introduction of Siri, and now Voice applications like the Amazon Echo becoming some of the most desired gifts this past holiday, Voice search and applications have formed a whole new world for digital marketers. Enhancing your content and SEO to reflect voice can improve your rankings for voice-based search questions. It’s becoming more and more common for customers to learn new brands and companies through voice search. By making more query-driven content and concentrating on local ads, you can make your brand more reachable for voice searches.
One of the leading digital marketing Singapore based company stated in their blog that marketing is likely to become more much logical and more extensive, entering new platforms, conditions, and means, but it will continue to be focused heavily on organic search, improved AI capabilities and influencer-based campaigns. So, Get ready to take advantage of these upcoming trends and changes to enhance your marketing strategy for this year.