In the last 5 years, the use of internet has grown exponentially and the biggest driver for this change is the Smartphone Revolution. Traffic from mobile phones has grown a staggering 18 times since then. And almost every social media agency in Ahmedabad knows that it is not going to stop anytime soon.
So, optimizing Mobile SEO is one thing you don’t want to miss.
Smartphones have made everything available to people, immediately. Or in other words, if something is not available immediately, the people will not wait for it. So, this is also true for your business and website. If your website is not ready for an easy access from mobile devices, your potential customer will switch to your competitor without any second thoughts. If you are a digital marketing agency in Ahmedabad, make sure your clients have a mobile-friendly website at least!
Google says ‘Readable and Immediately Usable’ is how a mobile-friendly site should be! Now think, does your website fulfill this criterion? If not, then you must optimize it right away!
So, here we have compiled a list of ways to optimize your website for mobile devices.
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1. Create a separate mobile version of your website
This is one of the basic necessity in today’s world. You can host the mobile version of the website on a mobile sub-domain or a separate mobile domain as per your business requirements. Or you can also create a sub-folder on the current website too. But a mobile version of the website is a must.
2. Rather than AMP, go for PWA or CDN for faster response
AMPs (Accelerated Mobile Pages) are the toned down version of the website, and they load faster but they lack even basic look and feel. At the same time, through PWA (Progressive Web Apps) or CDN (Content Delivery Network), you can give a better experience along with a faster loading time.
3. Unblock the essential page resources
4. Do not use files with unsupported formats or faulty redirects
Include Videos, Animations, Flash, GIFs or any other resources using HTML5 standard tags. Do not let those files hinder your SERP rankings. Also, make sure you redirect the user to a correct page and there are no faulty redirects to irrelevant cross-links.
5. Make sure your website is totally responsive
Responsive websites use the same HTML code and URL but they provide display according to the destination device. A responsive website is easy for Google to understand and that too without any additional efforts. Make sure you give the signal to Google by setting up ‘the viewport’.
6. Optimize the loading speed (< 1 sec is necessary)
According to latest updates, page speed is also considered to be a ranking factor. You can opt for a page speed test and check if your website is loading within 1 second. If it does not load within 1 sec than fix all the issues and do whatever it takes to optimize the speed.
7. Optimize the videos
If you are posting a lot of videos on your site, it will become slower and your rankings will go down. Rather embed the YouTube on your site and host the video over there. You Tube automatically adjusts its dimensions as per the requirements of the device.
8. Optimize the images
Reduce the file size of images as much as possible, it will make your site load faster. Also, search engines crawl through the image names too. So, it is very beneficial if the image’s file name is descriptive. It will give you an additional advantage. Also, you can associate the keywords with images through alt tags.
9. Give an uninterrupted user experience
If you have some function active on your website such as pop-ups or interstitial, they might disrupt the users from completing their tasks. This usually creates a bad user experience and it might turn your user away from the site. Don’t use them unnecessarily.
10. Use Google’s ‘Mobile Friendly’ test
Just paste your website’s URL and check how much ‘mobile-friendly’ your website is. Google will promptly give you a report on the same which you can utilize to spot the issues and fix them appropriately.
11. Implement Local SEO tactics
From mobile, if a user searches anything, Google also shows the locally relevant search results. This is possible because Google knows the location of the phone and it customizes the results accordingly. This is one of the biggest difference from the desktops.
12. Place the ads wisely
You can put the ads on the mobile version of the website too but be extra careful as there is less space compared to that of the desktop. And make sure you adhere to the Google’s guidelines for ad placements.
13. Adapt to Mobile-First Strategy
In case you are creating a new website, think again! Because now people are using internet from their mobile devices more. So, start your approach with this fact in mind and create something perfect for mobiles, that you can fine tune for suitable desktop appearance.
We all know that mobiles are such an important part of our lives. From travel to banking and food to fashion, we can get everything on the mobile phone. So, it is only wise to give user a fine experience on the phone as well as getting ranked better in the mobile searches. These tips will help you remove all the glitches and get good rankings on SERPs for mobiles. So, for a digital marketing agency in Ahmedabad, providing an effective Mobile SEO is not only a necessity but a real advantage in the competitive digital marketing industry.
Piyush Golani leads a team of amazing digital marketing professionals at SearchNative – a full service digital marketing agency. His job is to build, implement and monitor full scale digital marketing campaigns and ensure they deliver long term value. You can connect with him @piyush036.