Content Marketing Strategy For Freelance Writing Clients
Today’s article I will tell you about The Old School Content Marketing Strategy for Freelance Writing Clients. If you are committed when it comes to freelance writing, this means you should update your marketing strategy. This is the key to optimizing the number of clients you have. With the increasing use of video content, the truth is that written content has lost its popularity. People are becoming more and more drawn to video content. This is why video content is slightly winning more ground.
But the truth is that, with the right business plan you can still be successful as a freelance writer. Having a strategy, a plan can really make the world of a difference when it comes to success. This is evidently applicable to most domains, and freelance writing makes no exception whatsoever. And while there are many new strategies that may seem rather appealing, today we would like to talk about a so-called old-school approach – namely writing pieces for trade magazines.
Writing for Trade Magazines – An Old-School Technique
First things first, trade magazines are print publications. They focus on the business aspect in a given industry. The odds are you’ve already chosen a niche or a range of topics you specialize in. What you need to do is find a trade magazine that is compatible with your area of expertise. The good thing about these magazines is that they have a very specific targeted market.
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Many of these magazines include articles written by professionals in the field. At the end of each article, there is a designated section – a bio, which introduces the author. On a different note, at the time being, there are over 350 different trade and industry publications in the US. And the good thing is that many of these magazines work with freelancers because it allows them to save money.
The main advantage of working with a trade magazine is that it gives you the opportunity to better yourself and to get more consistent work. Freelance writing can be inconsistent, which might be a source of stress for many. But writing for trade allows you to expand your abilities whilst also providing you a steady income you can depend on.
On a different note, writing for trade entails providing a new angle on a topic, always relying on good sources and, most importantly, focusing on accuracy. But the style suitable will always depend on the type of trade magazine you’re working for.
A New Angle
It’s important to get acquainted with the magazine’s previous work. In this way, you won’t attempt to write about something that has been heavily presented. This is pretty much what you would do prior to writing a guest post, for instance. It’s as simple as this – when it comes to a new pitch, your priority should be to get a new angle or a new piece of information that ultimately brings something new about a topic.
When composing the bitch letter, or the query letter, make sure you organize it accordingly. You should also be straightforward and to the point, introduce what you have to offer. Essentially, you should convince the editor why you would be the right person for writing that article. When sending the email, make sure you don’t forget to include a subject – otherwise, your pitch might never get read. You should come up with something like query from freelancer, followed by the title of your proposed article.
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On a final note, this rather old-school approach can really be life-changing in your career as a freelancer. Not only that it gives you the opportunity to perfect your knowledge in a given field, but it also offers the opportunity to hone your writing. And this is what matters most at the end of the day.
