Let me tell you that web designing is a tricky part. While designing any website one has to take a lot of things to keep in mind from the visual appearance [ how your website looks like ] to the functional design [ how your website works ]. To make this task simple for you we have made a special guide for you.
In this article, our main focus is on the main principles, heuristics and the approaches which will help you in the creating of the great user experience for your website. I this guide we will start from the global things, like the user journey [ how to define the ” Skelton ” [ structure ] of the website ] and then work down of the individual pages [ what should be considered during the designing of the web page ].
Design The User Journey
Like as same as all the peoples most of the peoples will use the term ” information architecture ” [ IA ] to mean all the menus of the website. But that is not the correct way while the menus were an important part of the information architecture [ IA ], they are the only aspect of it.
Let me tell you that the IA is all about the organization of the information in a clear and in a logical way. These types of the organizations have their clear way or purpose which is to help the users to navigate the set of a complex of all the information. The good IA creates a hierarchy that will align with the user’s research and the testing.
There are the different number of ways to research the user’s needs i.e there are lots of ways to find that what exactly your user wants from you. Often, the information that the architecture will take an active part in the user interviews or in the sorting of the cards, where the architect would hear the users expectations directly or see that how the prospective users would categorize the variety of the information groups. The information architecture will also need to access the results of the usability which will test to see those weather users were able to navigate efficiently or not.
Let me tell you that navigation is considered as the cornerstone of the usability. It doesn’t matter that how good your website is if the user can’t find their way to around it. That is why the navigation on your website should adhere to the few principles:
- Simplicity: The navigation must be designed in such a way that gets visitors where they want to go with as much as few clicks possible.
- Consistency: The navigation system should be the same as like as for all the pages which were present on your website.
- Clarity: There shouldn’t be any guessing about what each navigation option means. The each and every navigation will option you which should be self-evident to the visitors.
While some users come to a website which was looking for one particular item. They didn’t want you to use the navigation options. They want to type the text into a search box, and then submit a search query and then find the page for which they are looking for.
You must consider these basic rules into an account while designing of the search box:
- You have to Put the search box where you will think that the users will expect to find it.
- Make the Size of the input box appropriately.
- Consider the Display as a search prominently on the content-rich websites.
- You must have to Put the search box on every single page.
The links and the navigation options were considered as the key factors in the process of navigation and they also have the direct effect on the user journey. To do this part you must have to follow some rules with all these interactive elements.
Here are the rules :
- You have to recognize the difference between the internal and the external links.
- Double check of all the links.
- Change the color of the visited links.
Designing Of The Individual Pages
Perhaps the one of the most important thing about the content strategy is to focus on the design of the website page objectives. You have to understand the goal of the page and then write the content according to the goal which you set.
Here are the tips to improve your content comprehension:
- Must avoid the jargon and the industry-specific terms.
- Prevent the loaded information.
- Avoid the capitalizing of all the letters.
- Must minimize the sections of the long contents which have a lot of detail.
Structure Of A Page
A properly and the good structures page will make it clear for each of the user which will interface the elements which were located in the layout. While on the other hand there is no one which will fit in all the rules and there are also the few guidelines which will help you in creating a solid structure.
The one of the persistent myth among all the web designers is that the peoples will not scroll. To be very frank with you that in today’s world everyone scrolls!
You can easily improve the scrolling behavior with these tips :
- With the help of persisting navigation options.
- Don’t hijack the scrolling.
- Encourage the users to scroll.
Let me tell you that the content loading is the worth additional clarification. On the other hand, the instant response is the best and there are also occasions when your website will need more time to deliver the content to your visitors. A bad internet connection will also cause a slow reaction or an operation could also take an operation which could take a bit more time to complete. But no matter the fact that the cause of such behavior your website should appear fast and as well as the responsive.
With an increase in the internet speed, the videos were becoming the more popular especially in considering that they will extend the time which is spent on the website. In today’s world, the video is present everywhere. we are watching it on our desktops, phones and the tablets. When used this effectively, the video is one of the most powerful tools which is available for the engaging of the audiences and it will convey that the more emotion and te really give the peoples a feel for a product or the service.
The call-to-action [ CTA ] buttons were those that guide users towards your conversion goal. The whole point of a CTA is to direct the visitors towards to the desired course or of an action.
Some common examples of the CTAs are :
- Get a consultation
- Start a free trial
- Sign up for updates
- Download the book
- Start a trail.
Here are the tips which will help you in the designing of your website if you are not a technical person than you can hire a web development company to do this work for you. If you have any other tip which you think missing inside this article then you can put your views in the comments box below! If you like this article then don’t forget to share this on your social mediums.