Social media is spreading way too fast and has gained a lot of popularity over the years. Instagram was a place of protection for many years, and it guaranteed engagement as long as you timed your post in the approved manner and shared something attention-grabbing. But this change no more exists.
Recent changes allow users to have control over their feeds, which means it may be getting more complicated to connect with your audience. You have more features to enjoy all the time and are able to see more fresh posts every minute. You must have some unique approach if you want to stay at the top of the Instagram stack. You must have all the information that actually works for other brands that already have cracked the code. Now, you must be wondering of the ways to do it. Due to algorithm changes, there is no assurance that the audience of any brand will be able to view all posts of the said brand. Since the modification of the Instagram algorithm from sequential to algorithmic, users found it worrying as the change would drop in engagement rate.
Don’t feel low, here are 9 ways to beat Instagram Algorithm for better reach and more likes.
Instagram gives you a chance to share your content live because it is another way of engaging with your followers. The live video streaming will send a notification to your followers if they opted in because live videos appear on their Stories feed. And for this reason, you need likes and comments. You can get them by sharing exclusive content. Your content must be unique and attractive that you won’t discover anywhere else.
According to research, live videos drive around two-thirds of internet traffic which means that these videos are viewed and are inspired from. In 2016, Instagram allowed brands to launch live videos directly from the top of the app. Live videos help to gather more audience, increase interactions and help the brand come into view on the top of the news feed.
2. Use Instagram Stories
Instagram stories do a lot to control its algorithm. Sharing a Story with someone or replying to a Story like engagement notifies the algorithm to consider them as an important engagement factor. The more your engagement is recognized by the Instagram algorithm, the more your posts will come up in the feed.
Instagram stories feature was launched in 2016 and allows brands and users to create and share content that disappears in 24 hours. By 2018, 68% of brands are creating content for Instagram stories. Never post too much as you can lose the worth of your brand.
3. A professional photographer can help you
Instagram is a professional and visual platform. Your content must be, therefore, professional and great, that drives more engagement and even leads to higher website traffic. Whatever your product is whether you sell clothes, home appliances or even a service, good looking images are a prerequisite to perform well on Instagram. Your images must have a professional look and for this purpose, you need to hire a professional designer. Because your business needs visual content that is more appealing. Although people retain 80% of what they see, 20% of what they read, and 10% of what they hear. We retain information vastly by seeing, so visuals are most important to grow. In this way, you can download and use your professional brand images on your website and your different media groups which can promote your brand more quickly.
4. Post at the Right Time
When you are posting your all set content, don’t forget to post at the right time. Just think as a customer, you will most probably active on Instagram in your free time which might be a lunch break, or in the evening. According to a study, it is really helpful to share posts during off work hours instead of posting it any time of the day.
Another recent study also revealed that weekday posts drive more traffic than weekend posts. So, you must be careful of your worthy posts.
Instagram is the best place to make hashtags. When you click on a hashtag from a post they are viewing, it leads to a page with similar hashtags. This allows the users to scroll through related images and helps them engage with new profiles. So, you must use popular hashtags that will drag more audience and increase the number of followers.
You must be familiar with how a brand uses user-generated content in their Stories, but the application for user-generated content is much larger than you may have formerly imagined. It is proved through different studies that sharing user-generated content makes your brand more bona fide and make more humane to your company. It means that when you share the content your users provide, they will feel more significant and admirable of their consideration. So, try to share more user-generated content because it will really help you in your brand promotion.
7. Join Instagram Pod
The plan of an Instagram Pod is to permit everyone in your group know when you’ve posted. Then if possible, everyone visits the post and likes it. The post receives a strike in engagement in the first hour it is online and is interpreted as a good post by the algorithm. You will require some like-minded persons to do this properly, expectantly in your industry or with a similar follower base.
8. Use Instagram Ads
You need to boost your posts when they are time sensitive as it is the downside of algorithmic timelines. Instagram Ads are the way to go if you want to talk about a certain time, an event you are promoting or a product. You can have a wide variety of goals and targeting options that Ads now offer.
9. Go for a Contest
It is the final tactic for Instagram users to beat the algorithm. Instagram contests can help your brand the algorithm and increase your overall engagement. When you look into the accomplishment that some brands have practiced, there’s no doubt why more businesses want to try this approach.
Instagram is a highly versatile platform that allows you to share brands to engage with and sell to the online audience. You have plenty of options to choose from above mentioned ways if you want to see success on the Instagram.
TayyabSaqlain is a digital marketing specialist who has helped several businesses gain traffic, outperform competition and generate profitable leads. His current ventures include Instagram Downloader, Home Decorers, VoVo Gifts, Qari Saab.