Long gone are the days when social media was solely used to engage with fans and promote your brand. Today, social media is one of the most effective channels to market products. The most popular brands like Daniel Wellington and Calvin Klein are bringing a revolutionary change in how you see social media. Right in tow, 90% of brands are making the best out of the various social media channels to generate a solid ROI. And if you do not want to fall back in the race, then I would suggest that you start using social media to amplify your sales figures.
But easier said than done, right? Well, not really! To help you out from this miasma, I have got some social media gurus-approved tricks ups my sleeves that can work wonders for your sales in a short span. In this post, I will disclose the top secrets of the most successful brands and how they use social media to drive sales. Let us get down to it then, shall we?
1. Follow your Audience
There is no point in wasting your marketing efforts in a social media channel which isn’t used by most of your customers. Depending on the products you deal in, you are likely to find the crowd concentrated on a particular channel. For example, a homework help company like Top home work helper caters mostly to youngsters. So, it is normal that you will find the majority of your users on Facebook and Instagram as compared to LinkedIn which is for employed professionals. At the same time, if you have a B2B company, you cannot expect to find your audience on Instagram. In this case, however, LinkedIn and Google+ might be of use. So, look for your target audience and find out where they are most active. This way, you will have a better chance of getting quality leads which will increase your sales figure effectively.
2. Work with the influencers
Influencer marketing is at large and every brand – small or big – is hiring influencers to do the talking. According to Twitter, Influencer marketing can create a positive impact on users and compel them to make a purchase, thus increasing sales numbers by 40%. Influencers convey a sense of trust, and when you see a person using the product and writing about it, you feel surer about your purchases. And that is precisely why promoting your brand through influencers can drive sales and deliver a high ROI. You can hire influencers according to your budget who can feature your product in their photos on the various social media handles by sharing a unique story instead of directly promoting them. They can also give honest reviews about your product, and do a demonstrative video. Take for instance Daniel Wellington sellingone million watches within just three years, all with the help of influencers.
3. Turn your customers into brand advocates
If you think influencers are too superficial and you want the real deal, then you can ask your most loyal customers to promote your products or give an honest review of your product on any of the social media handles. You can ask them to send you short clips, and you can promise them that the best ones will be featured on your handle. You can filter out the best clips and put them as your Stories on Instagram and Facebook. You can also offer freebies and referral discounts to your existing customers in turn of their brand promotion efforts. You can even conduct a keyword analysis for your brand to find people who are already posting content about your brand and feature them on your timeline, thanking them for their post. This way, you will be able to establish brand value, and your customers will feel cared for too.
Even after ecommerce has taken over the conventional marketplaces, most ofus are still skeptical about making online purchases. Before finalising the order and hitting the button, customers tend to read several reviews to make sure the brand and product are trustworthy. Even when it comes to across the counter sales, people generally search for reviews on the internet before investing in something. These reviews help them to get familiar with a brand that they barely know and increases sales. When it comes to social media marketing, you can use posts made by other consumers as testimonials and use them to drive in more sales. The more the reviews and testimonials, the more is the credibility of your brand. You know what that means, right? MORE SALES!!
5. Smart content is the way to your audience’s heart
Content can work miracles for your sales, and social media is an excellent platform to promote valuable content to your targeted audience. Appealing and quirky content can engage more audience, and compel them to make a purchase. You can link the blog posts on your website to your social media handles and provide value to your social media audience. Use your Facebook page to share videos demonstrating your products. For example, if you have a service based business, like a restaurant, you can post recipes of your favourite dishes and tell your viewers to try yours and see how it went. Giving out useful tips on how to use your products can also be helpful.
6. Invest in Social Media Advertising
Even after having thousands of followers on your Instagram account, you might not see a hike in your sales figures. The reason behind this might be the lack of proper advertising on social media platforms. What most marketer and business owners fail to understand is that although the tone of the posts can be casual on the social media platforms, you cannot really be indifferent towards your base of users. You need to tread carefully, and here too you need to invest in social media advertising so that your marketing efforts become effective and bring in the desired boost in sales. You can run ad campaigns along with promoting your content on social media platform to ensure better visibility of your brand.
7. Use buyable pins to enhance the purchasing experience
According to Shopify, Pinterest has an average order value that is $50 higher than other popular social media platforms. Ranking second in this list is Instagram. So, if you want to get more sales, you need to capitalize on these channels as well. But that is not enough! You must make the process of purchasing as simple as possible for your customer, so that a potential buyer does not leave in between the purchase process. Using buyable pins on Pinterest can help with the process. For Instagram, providing the link in the Bio can make shopping easier. You can also use the Swipe Up options on your Instagram stories too.
Before implementing any of the above measures, you need to ensure that your brand is visible to your targeted audience. Every millennial has an account in one of the social media handles. So,take advantage of the opportunity and guide your potential customers to make a purchase.Get ready to deal with the rush of orders coming your way. All the best, mate!
Do you have other tricks that worked for you? Let us know in the comments below.
Author Bio: Marceline Joseph is an online educator, programmer and math solver associated with Tophomeworkhelper. Besides being associated with the education and teaching industry, Marceline is a passionate stamp collector and chess player.
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