It’s not unusual that your store looks good, get many visitors every day, has loads of products to showcase, but is not having good sales. Yes, it can be possible! There’s something probably wrong with the site’s navigation or the user interface that confuse the visitors and make them leave. They cannot find what they need and so they click away to some other website for the same. While every average customer wants to buy online with super convenience, an e-commerce store needs to be as simple as possible for them to use.
There are many factors apart from the visual elements in an e-commerce site that affect conversions. From making sure that products are easy to search, to showing trustworthiness, your e-commerce store’s design should fulfill all.
If you now agree that an online store is not just about looking pretty, here are the key things to follow. They all are worthy of giving your site with more conversions. Here is the Role of the professional e-commerce web development company for your website
Site’s loading speed
Online buyers are impatient humans. If your site takes time to load, they will click away to some faster site. Thus, the first thing to ensure conversions for your website is to make it load faster and let visitors get the products they want as fast as possible.
The biggest challenge that you pose as an e-commerce owner is not been able to convince the buyers with a tactile experience. Thus, you have to make the most of showcasing the products in a two-dimensional screen. Using a high-quality image that did not hamper the page loading speed and does have great ALT texts is necessary. Besides, not one image is effective. Showing up at least 4 to 5 images from different angle views and zoom able capability is needed too.
Enhance product descriptions with videos
A lot of e-commerce retailers has accounted for a higher number of checkouts for the products that are provided with videos. The videos lure the buyers by showing them the product details and its usability, in a real way.
Clutter-free page layout
Get your website’s design free from any kind of clutter by making it as simple as possible. It helps every visitor to find out what they need sooner. Besides, the minimalistic design also ensures that no buyer is distracted to some other elements on the site except those that drive conversions.
Maintaining visual hierarchy
Visual hierarchy is more important than anything else for an e-commerce site to hold the buyers’ attention and lead them to the final checkout. The hierarchy has to be maintained so that buyers go through the site in an intended sequence and will be convinced enough to finally buy the thing they want. Most of the website owner use Store Locator Software for Website and Advance dealer Locator to maintain the multiple store.
If you want to get an e-commerce site that will not only grab the visitors but will also convert them, these strategies are a must. These are tried and tested strategies of e-commerce website development, recommended by experts of Magento and other platforms. So, by applying these you can be rest assured to have a website that converts.
Author: Pankaj Singh
Pankaj Singh is a Senior Digital Marketing Consultant with more than 2 years of experience in SEO, SMM, SMO, blogging, etc having wide knowledge base into content marketing. Well-qualified member of Indiashoppers.in which is a leading market place for shoppers in India.